Streamlining Pet Care with Our Healthcare App
An intuitive app designed to enhance pet health tracking and insights
Role
End-to-end UX/UI Design, UX Research, Prototyping
& Testing
Tools
Figma, Miro, Invision, GA4
Framer, Hotjar
Timeline
May 2024 – Jan 2025
Overview
This project revolved around designing a pet healthcare app aimed at simplifying pet care tasks while providing personalized health insights. As the lead UX designer, I conducted extensive research, developed user personas, and created intuitive tracking features to ensure that pet owners can easily manage their pets' health and wellness.
Main
- Health check
Community
- Own updates
Self home kit scan
- Urine Test
“From empathy to impact — I solve what truly matters”
📌 Finding 1
Many owners reported feeling overwhelmed by managing multiple health records.
They desired a centralized system.
📌 Finding 2
Pet owners often forget to schedule vaccinations due to lack of reminders.
This impacted their pets' health.
📌Finding 3
Owners expressed a need for personalized health tips tailored to their pet's age and breed.
This would enhance their engagement.
Empathize
To deeply understand users' needs and pain points, I conducted both primary and secondary research. This included online surveys and 1:1 user interviews, followed by affinity mapping to synthesize key insights. These findings formed the foundation for defining the core problem.
Define
After synthesizing research findings, I defined clear user needs and problem statements through tools such as personas, empathy maps, and user journey mapping. I also developed user scenarios to explore real-life contexts and conducted competitor analysis, including SWOT evaluations, to position the solution effectively in the market.
Ideate
I transformed insights into actionable ideas through methods like “How Might We” framing, card sorting, and Crazy 8 sketching. I mapped out user flows to ensure logical navigation and used rapid ideation sessions to generate and refine concepts. A visual style guide was also developed to ensure consistency and clarity across the UI.
Information Architecture
