Wagwell — Pet Healthcare App
Designing a smarter way for pet owners to track and manage their pet's health
Role
End-to-end UX/UI Design, UX Research, Prototyping
& Testing
Tools
Figma, Miro, InVision, Framer, GA4, Hotjar
Timeline
May 2024 – Jan 2025
Overview
This project revolved around designing a pet healthcare app aimed at simplifying pet care tasks while providing personalized health insights. As the lead UX designer, I conducted extensive research, developed user personas, and created intuitive tracking features to ensure that pet owners can easily manage their pets' health and wellness.
Main
- Health check
Community
- Own updates
Self home kit scan
- Urine Test
“From empathy to impact — I solve what truly matters”
📌 Finding 1
Overwhelmed by managing multiple health records across platforms
📌 Finding 2
Vaccination reminders are frequently missed
📌Finding 3
Wanted personalised tips based on pet's age and breed
Empathize
To understand user needs, I conducted online surveys and 1:1 user interviews with pet owners, followed by affinity mapping to synthesise key insights around health tracking, vaccination management, and community needs
Define
Using research findings, I developed personas, empathy maps, and user journey maps to capture the needs of two key user types — first-time pet owners and experienced owners managing multiple pets.
Competitor analysis and SWOT evaluation helped identify gaps in the existing market
Ideate
Using HMW questions, card sorting, and Crazy 8 sketching, I explored design directions focused on centralised health tracking, automated reminders, and personalised insights. User flows were mapped to ensure logical navigation across the app
Information Architecture
Prototype
